Preserve what the team has learned

A learning captures what the team now understands. It can summarize a supported conclusion, a limitation, or a finding worth remembering before another experiment.

Create a learning

1. Open Research → Learnings in the intended project.
2. Create a learning with a short title describing the conclusion.
3. Explain the context and limits in the description: the audience, page, evidence, and circumstances that matter.
4. Set the confidence and Learned at date when known.
5. Link the insights that support it and choose Create learning.

On the detail page, Learning Context shows the confidence and date. Use Linked Insights to follow the supporting research or adjust those relationships.

Keep it reusable

“Delivery copy always increases conversion” overstates a single result. “Delivery copy helped first-time buyers in the tested checkout flow” preserves the conditions under which the finding was supported. Include uncertainty when evidence is limited or results were inconclusive.

A learning does not replace the underlying experiment result. Keep the result and its configuration available through the connected research, so the next team member can understand how the conclusion was reached.

Owners, admins, and users can maintain learnings. If editing fails, check your role and billing mode.