Define metrics and winning direction

A metric is an outcome your team tracks, such as completed orders or revenue. Create reusable metrics before linking them to ideas and experiments.

Add a metric

1. Select the project and open Settings → Project → Metrics.
2. Choose New metric and enter its name and description.
3. Select the metric type and winning direction.
4. Save, then link it to the appropriate idea or experiment.

Winning direction records whether a higher or lower value is preferable. A metric's definition matters: a rate, count, and monetary value are different measurements. Use the type that matches the underlying provider data.

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Import and map metrics

Use the metric import action when a connected provider supports discovery. Review the external metric you select instead of relying only on similar names. A linked indicator identifies a metric connected to a provider.

For experiment reporting, the primary metric and every provider variation must be mapped correctly. The current fixed-horizon statistical report supports rate-per-user primary metrics. Other metric definitions can be stored, but do not assume every type has statistical analysis support.

Change a definition deliberately

Editing a name or description helps explain the existing measurement. Changing its type, winning direction, or provider mapping changes how teammates understand it. Review connected experiments and their result status after such a change.

If results show Primary metric is not supported yet or Result mapping is incomplete, follow result troubleshooting.