Define pages, audiences, labels, and tags
Give project work a consistent vocabulary for targeting, categorization, and filtering.
Project definitions let your team describe work consistently instead of repeating slightly different names on each item. Select the intended project, then open Settings → Project → Definitions.
Pages and audiences
A Page identifies a website area relevant to research or experiments. An Audience identifies a visitor group. Create entries with recognizable names and enough description to distinguish similar concepts.
- Open Pages or Audiences.
- Choose New page or New audience, complete the fields, and save.
- Link the definition to work that concerns it.
Use Import Pages or Import Audiences when the selected project has a provider with discoverable data. An import creates or maps a definition; it does not prove that an experiment on that page has run. See testing platform integrations.
Labels and tags
Insight Labels provide a named, colored classification for insights. Tags provide reusable categorization; choose the tag type offered by the editor for its intended use. Use the same definition when two items should appear together in filtering and review.
Edit existing definitions from their settings table. Deletion dialogs identify permanent changes; check linked work and update your team's naming convention before removing a definition others use.
States and metrics
Idea and experiment states describe progress rather than evidence. Their customization is governed by plan availability; see states and workflows. Metrics define what you measure and how improvements should be interpreted; see metrics.
If a selector is empty, confirm that the definition exists in the selected project and that filters are cleared.