create_insight
Create an insight. Requires mcp:write and the existing ConversionLab insight create policy.
Create an insight. Requires mcp:write and the existing ConversionLab insight create policy.
Permissions
{
"ability": "mcp:write",
"role": "The existing entity create/update policy must allow this user; write ability alone is insufficient.",
"plan": "The billing account must have the MCP entitlement. Writes also require a writable billing mode and applicable entity limits.",
"team": "The bearer token selects exactly one Team. Other team_id values cannot change the tenant."
}Input
{
"properties": {
"project_id": {
"description": "Project ID",
"type": "integer"
},
"name": {
"description": "Insight name",
"maxLength": 255,
"type": "string"
},
"source": {
"description": "Optional source",
"type": "string"
},
"description": {
"description": "Optional description",
"type": "string"
},
"research_collection_id": {
"description": "Optional research collection ID",
"type": "integer"
},
"insight_label_id": {
"description": "Optional insight label ID",
"type": "integer"
},
"audience_ids": {
"description": "Optional audience IDs",
"items": {
"type": "integer"
},
"type": [
"array",
"null"
]
},
"experiment_ids": {
"description": "Optional experiment IDs",
"items": {
"type": "integer"
},
"type": [
"array",
"null"
]
},
"idea_ids": {
"description": "Optional idea IDs",
"items": {
"type": "integer"
},
"type": [
"array",
"null"
]
},
"observation_ids": {
"description": "Optional Observation IDs supporting this Insight",
"items": {
"type": "integer"
},
"type": [
"array",
"null"
]
},
"page_ids": {
"description": "Optional page IDs",
"items": {
"type": "integer"
},
"type": [
"array",
"null"
]
}
},
"type": "object",
"required": [
"project_id",
"name"
]
}Output
{
"type": "object",
"properties": {
"created": {
"type": "boolean",
"const": true
},
"data": {
"type": "object",
"properties": {
"id": {
"type": "integer"
},
"project_id": {
"type": [
"integer",
"null"
]
},
"name": {
"type": "string"
},
"insight_label_id": {
"type": [
"integer",
"null"
]
},
"source": {
"type": [
"string",
"null"
]
},
"created_at": {
"type": [
"string",
"null"
],
"format": "date-time"
},
"updated_at": {
"type": [
"string",
"null"
],
"format": "date-time"
},
"description": {
"type": [
"string",
"null"
]
},
"project": {
"anyOf": [
{
"type": "object",
"properties": {
"id": {
"type": "integer"
},
"name": {
"type": "string"
}
},
"required": [
"id",
"name"
]
},
{
"type": "null"
}
]
},
"label": {
"anyOf": [
{
"type": "object",
"properties": {
"id": {
"type": "integer"
},
"name": {
"type": "string"
}
},
"required": [
"id",
"name"
]
},
{
"type": "null"
}
]
},
"audiences": {
"type": "array",
"items": {
"type": "object",
"properties": {
"id": {
"type": "integer"
},
"name": {
"type": "string"
}
},
"required": [
"id",
"name"
]
}
},
"experiments": {
"type": "array",
"items": {
"type": "object",
"properties": {
"id": {
"type": "integer"
},
"name": {
"type": "string"
}
},
"required": [
"id",
"name"
]
}
},
"ideas": {
"type": "array",
"items": {
"type": "object",
"properties": {
"id": {
"type": "integer"
},
"name": {
"type": "string"
}
},
"required": [
"id",
"name"
]
}
},
"pages": {
"type": "array",
"items": {
"type": "object",
"properties": {
"id": {
"type": "integer"
},
"name": {
"type": "string"
}
},
"required": [
"id",
"name"
]
}
}
},
"required": [
"id",
"project_id",
"name",
"insight_label_id",
"source",
"created_at",
"updated_at",
"description",
"project",
"label",
"audiences",
"experiments",
"ideas",
"pages"
]
}
},
"required": [
"created",
"data"
]
}Examples
Request arguments
{
"project_id": 1,
"name": "Delivery uncertainty stops checkout"
}Result
{
"created": true,
"data": {
"id": 101,
"project_id": 1,
"insight_label_id": null,
"name": "Delivery uncertainty stops checkout",
"source": "Customer research",
"created_at": "2026-01-15T12:00:00+00:00",
"updated_at": "2026-01-15T12:00:00+00:00",
"description": null,
"project": null,
"label": null,
"audiences": [],
"experiments": [],
"ideas": [],
"pages": []
}
}Errors
[
{
"status": 401,
"description": "Missing, expired, or revoked bearer token."
},
{
"status": 403,
"description": "Missing MCP ability, team membership, plan entitlement, or user permission."
},
{
"status": 404,
"description": "The MCP server is disabled."
},
{
"status": 429,
"description": "Rate limited; honor Retry-After before retrying."
},
{
"description": "Tool execution or validation failures are MCP error results. Inspect isError; a successful HTTP status alone does not indicate a successful tool call."
}
]An expired or revoked key cannot connect. A missing ability, role, feature entitlement, or team access prevents the operation. See authentication.