# Publish and target a survey

Install the project widget and control when, where, and how a survey appears.

Before publishing, [build and save your questions](https://conversionlab.app/docs/surveys/build). You also need permission to add a script to the website where you want to collect feedback.

## Configure when it appears

Open the survey's **Settings** tab and choose a trigger: button, delay, scroll, exit intent, or automatic opening. Configure the delay or scroll amount where relevant. For triggers other than a button, **Show trigger button** lets visitors reopen the widget after closing it.

Choose the display frequency: every page visit, once per visitor, once per session, once per day, or once per week. Set **Priority** if more than one survey can match a page; higher priority wins.

## Target the right URLs

Enable **URL targeting** and add **Show on URLs** and **Hide on URLs** rules. Wildcards such as `/pricing*` or `/blog/*` let a rule cover a group of paths. Review both inclusion and exclusion rules on representative URLs before launch.

A widget can be installed correctly and still not appear because the current URL, trigger, frequency, or competing survey makes it ineligible.

## Match the website

Configure colors, position, stacking order, theme, trigger text, title visibility, and progress indicator. **Personal Touch** can show a sender name, role, and avatar. The language setting localizes widget interface text; write your question content in the language you want visitors to read.

Choose **Save Settings** after editing. Build changes and settings changes are saved separately.

## Install and activate

1. Open **Embed** and copy the generated project snippet.
2. Add it to your website once, before the closing body tag.
3. Set the survey status to **Active**.
4. Visit an eligible page and complete a test response.
5. Confirm it appears in the survey's **Answers** tab.

The snippet loads every active survey in that project. Do not add a separate copy for each survey. **Draft**, **Paused**, and **Archived** surveys do not collect through the active widget flow. Use Paused when you need to stop a survey while retaining its configuration and answers.

See [widget troubleshooting](https://conversionlab.app/docs/troubleshooting/survey-widget) if the survey does not appear.