# Review behavioral signals from Microsoft Clarity

Connect Clarity, sync behavioral evidence, and review suggested observations.

The Microsoft Clarity integration imports behavioral analytics and can suggest observations for review. It needs a selected project and a Data Export API token generated by an administrator of the intended Clarity project.

## Connect and configure

1. Select the ConversionLab project and open **Settings → Project Integrations**.
2. Install **Microsoft Clarity** and enter the Data Export API token.
3. Choose whether automatic sync is active and select its frequency.
4. Set the lookback window and the signal thresholds, then save.

The configuration includes minimum event count, relative lift, segment traffic, and repeat windows. These determine which signals qualify as suggestions. A completed sync can produce no new suggestions when the data does not meet those thresholds.

## Run and inspect a sync

Use **Sync Now** when available. The integration card shows **Latest Integration Sync**, its status and time, and request usage or remaining quota when available. A disabled sync button explains whether a sync is running or a quota or scheduling restriction applies.

Wait for the active sync to finish before requesting another. Check the displayed restriction rather than repeatedly retrying a quota-limited request.

## Review the evidence

Open **Research → Observations → Suggested**, filter to the source if helpful, and inspect each signal's evidence. Accept useful observations, dismiss unsuitable ones, and link them to the relevant pages or insights.

Dismissal retains the suppression record. Permanently deleting a dismissed or archived observation removes that record, so the same Clarity signal can be generated again during a future sync.

If nothing appears, check the chosen project, latest sync result, lookback window, thresholds, and review tabs. See [observations](https://conversionlab.app/docs/research/observations) for the full review lifecycle.