# Overview

Practical guides for connecting research, ideas, experiments, and everything you learn along the way.

## Start here

![Preview of Your first workflow](https://conversionlab.app/docs/images/workflows/projects.webp)

[Your first workflow](https://conversionlab.app/docs/getting-started/quick-start)

Follow one example from a research observation to a documented experiment.

![Preview of Understand your results](https://conversionlab.app/docs/images/workflows/experiment-results.webp)

[Understand your results](https://conversionlab.app/docs/experiments/results)

Read variant effects, check traffic, and decide what the evidence supports.

![Preview of Build a feedback survey](https://conversionlab.app/docs/images/workflows/survey-builder.webp)

[Build a feedback survey](https://conversionlab.app/docs/surveys/build)

Turn a question into a survey and collect feedback from your visitors.

## Explore ConversionLab

[Getting started](https://conversionlab.app/docs/getting-started)

Set up your account, prepare your team, and find your way around.

[Core concepts](https://conversionlab.app/docs/concepts)

Understand how the work fits together, from projects to metrics.

[Research](https://conversionlab.app/docs/research)

Capture observations, develop insights, and preserve useful learning.

[Ideas and prioritization](https://conversionlab.app/docs/ideas)

Build an evidence-backed backlog and choose what to work on next.

[Experiments and results](https://conversionlab.app/docs/experiments)

Plan tests, manage variations, and review the outcome in context.

[Surveys](https://conversionlab.app/docs/surveys)

Create, publish, and review feedback surveys on your website.

[Integrations and imports](https://conversionlab.app/docs/integrations)

Connect your testing and research tools, or bring existing work with you.

[Team administration](https://conversionlab.app/docs/team-administration)

Manage people, roles, plans, credentials, and your team's vocabulary.

[AI-assisted experiences](https://conversionlab.app/docs/ai)

Work with the Agent, daily briefs, and audits, with your team in control.

[Connect an external AI client](https://conversionlab.app/docs/developer/mcp-setup)

Use MCP to give a compatible AI client scoped access to your ConversionLab
work.

## Developers

[Build with ConversionLab](https://conversionlab.app/docs/developer)

Connect your own systems to project data and reporting with the REST API.

[REST API reference](https://conversionlab.app/docs/developer/api)

Find supported endpoints, request fields, response schemas, and examples.

## Help

[Troubleshoot a problem](https://conversionlab.app/docs/troubleshooting)

Work through access issues, missing data, surveys, and report warnings.

[Use documentation in external AI tools](https://conversionlab.app/docs/developer/ai-readable-docs)

Copy an article, read its Markdown, or use the public documentation in an AI
tool.

Examples and screenshots use fictional teams and data. Available features depend on your role, your team's plan, and optional experiences. See [roles and access](https://conversionlab.app/docs/team-administration/people-and-roles) if an action is missing.