# Ideas and prioritization

Build a useful backlog and decide which ideas deserve attention.

## Choose a task

[Capture ideas and connect the evidence](https://conversionlab.app/docs/ideas/manage-ideas)

Build an idea backlog with research, pages, metrics, and experiment links.

[Score ideas with a priority model](https://conversionlab.app/docs/ideas/prioritize)

Choose a project model, define inputs, and compare idea scores consistently.

[Customize idea and experiment states](https://conversionlab.app/docs/ideas/states)

Describe your workflow with named states and experiment categories.